European Commission Approves Advertising Commitments from Meta and TikTok
The European Commission has officially accepted a series of binding commitments from technology giants Meta and TikTok to address concerns regarding their advertising practices. This decision concludes an investigation into how these platforms handle ad transparency and data usage within the European Union.
TikTok has agreed to significantly upgrade its searchable advertising repository to comply with the Digital Services Act. The platform will ensure that its archive provides full details on who pays for advertisements and the specific demographics being targeted. Additionally, TikTok committed to making this tool reliable and searchable for researchers to monitor potential election interference or misleading content.
Meta has also made commitments to align its advertising models with European regulations, specifically focusing on user choice. The company pledged to offer users a clearer option regarding the use of their personal data for targeted advertising purposes. These changes aim to empower users with greater control over their privacy while ensuring the platform remains compliant with the Digital Markets Act.
Regulators view these agreements as a crucial step toward a safer and more transparent digital ecosystem in Europe. Both companies are now legally bound to implement these measures effectively or face significant penalties.
Do you believe these transparency tools will make social media platforms more accountable for the ads they show? Share your thoughts in the comments.
