Toyota Warns Americans Could Experience a Price Rise Despite U.S.-Based Production Due to Trump’s Tariffs

As you’ve probably noticed, we’ve recently had a series of reports related to Toyota, as the company has revealed several new models, which we have covered. But, despite the new models being a priority, there is another important aspect we think needs to be addressed.

This is an aspect we have already talked about on more than one occasion, and it involves, as you might have guessed, Donald Trump’s tariffs, which have caused many problems around the world, especially when the auto industry is concerned.

Now, during a recent press conference at Toyota’s North American headquarters in Plano, Texas, the company commented further on the impact of the tariffs on the American market.

It was better when we talked about the new bZ4X, CH-R, and RAV4 models, you know? Toyota is really pushing the boundaries with these new models, and the cars, which will start to hit stores later this year, will truly be a big step forward.

But if you remember, the prices for these new models haven’t been revealed, and while we have speculated about some possible numbers, the fact remains that no one really knows what is going to happen to the prices in late 2025.

The impact of Trump’s tariffs will be felt, but in what way and capacity? No one knows at this point. And while Toyota has a lot of facilities in the States and will shift part of its production to these facilities, the tariffs will still impact the prices, the company has confirmed.

“Half the vehicles we sell in the U.S. are imported,” Mark Templin, Toyota’s executive vice president and chief operating officer, said during the conference. Half of Toyota’s U.S. vehicles are produced overseas, and while a significant number of Toyota’s cars are produced in the U.S., the parts aren’t.

“Levies on parts will negatively impact car sales and make servicing and repairing more expensive for customers,” Templin added. “Supply chains are global and complex, we can’t just move production facilities overnight.”

And that is true. There is no vehicle that is 100% U.S.-produced, as some parts are imported from other countries. Toyota is obviously going to do a lot to lessen the impact of these tariffs, but the current system is not sustainable, as Templin said, so U.S. customers will likely feel the biggest impact. Sadly.

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