The Saga Is Over as a Local Consortium Takes Over TikTok’s American Business
The years-long legal, political, and business drama surrounding the potential ban and forced sale of TikTok in the United States has finally reached its conclusion. A new entity named TikTok USDS Joint Venture LLC has been officially established to manage the platform’s American operations, effectively preventing the app from going dark for its millions of users. This development follows a specific executive order signed by President Donald Trump on September 25, 2025, which laid the groundwork for a restructuring that satisfies national security concerns. The finalized deal ensures that the popular video-sharing platform remains available in the US without interruption.
Under the terms of the new agreement, the American business will be controlled by a consortium of major investors, including Oracle and Silver Lake, alongside the Emirati investment firm MGX. This group has formed a joint venture that creates a predominantly American-owned structure to oversee the app’s local data and algorithms. The company stated that the new version will operate with strictly defined safeguards, including comprehensive data protection protocols and software assurances. These measures are designed to address the long-standing fears regarding foreign access to user information.
Adam Presser, who previously served as TikTok’s head of operations and trust and safety, has been appointed as the CEO of the new venture. He will lead the company alongside a seven-member board of directors, which will hold an American majority but will also include current TikTok CEO Shou Chew. The leadership change marks a significant shift in governance, aiming to align the platform’s operations with US regulatory requirements while maintaining the user experience that creators and viewers expect.
President Trump publicly praised the resolution on Truth Social, explicitly thanking Chinese leader Xi Jinping for his role in approving the deal and working towards a solution. The agreement brings an end to the uncertainty that has hovered over the platform since the initial threats of a ban began years ago. With the corporate structure now settled, the focus is expected to shift back to the content and the creators who drive the app’s massive popularity.
We want to know what you think about this final deal and the new ownership structure, so please share your thoughts in the comments.
