Apple Will Use Data Collected During Look Around Surveys to Train Its AI

Avatar photoMark Pomniachi
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The usage of AI is growing and while there are legitimate concerns over its use in the future, companies are nevertheless investing a lot of funds into AI and are training new and better models. We can debate the usefulness of such endeavors, but the fact is that they are happening.

Apple has recently revealed a change in how it is going to train its future AI models, which has been published as part of the updated Image Collection website details, which feature a new paragraph on how images will be used to train the Apple Maps’ Look Around feature.

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As it seems based on the new paragraph, Apple is going to use pre-collected photos from old surveys to train its new models to generate better and more realistic maps for the Look Around feature. This is the text in question:

In addition to improving Apple Maps and the algorithms that blur faces and license plates in images published in Look Around feature, Apple also will use blurred imagery collected during surveys conducted beginning in March 2025 to develop and improve other Apple products and services. This includes using data to train models powering Apple products and services, including models related to image recognition, creation, and enhancement.

Apple promises to protect the privacy of its users and those who participated in the survey, as well as all those who were caught in the images in question. Privacy-related details will be blurred out, so there should be no worries for the users.

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Mark is the kind of person who gets way too excited about new software updates and can’t resist taking apart gadgets—just to see if they can put them back together. With years of experience in tech journalism and a love for all things digital, Mark writes about the stories behind the screens, from game-changing innovations to the everyday tech that keeps life running smoothly. Outside of work, they’re the go-to “tech support” for friends and family, whether it’s fixing a printer that won’t cooperate or explaining why Grandma’s laptop keeps showing pop-ups. When Mark isn’t glued to their screen, they’re probably building their dream PC, rewatching sci-fi movies for the hundredth time, or testing a gadget that promises to “change everything.” Spoiler: they’ll let you know if it actually does.

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