You will agree with me that not many people will now argue that television has the same impact in influencing consumers to make purchases like it used to. Fortunately, social media advertising has provided another option.
A study shows that one of the marketers’ top goals is increasing brand awareness. And a lot of brands are now achieving this through paid social media presence. This is because consumers have resorted to social media to research and buy goods and services.
You can place your client’s video ad on various social media platforms, i.e., Facebook and video ad networks like BrightRoll, and image ads on visual-heavy platforms such as Pinterest and Instagram, considering the platform’s popularity among the client’s target audience.
Getting your ads to be noticed by as many people as possible is a challenging fit for the internet. The availability of a variety of platforms makes it more difficult to pick the most effective one. In this article I will discuss the best place to put your clients’ image and video ads. Please read on to learn.
Best Place To Put A Client’s Video Ad
Social media advertising is now a new norm if you are looking to reach a new, targeted audience – fast. All social media networks have advertising options. It is up to you to make a choice.
When choosing where to put a client’s video ads, it’s helpful to know which network is most popular with the clients’ target audience. For example, TikTok is where you’ll find teens and moms love Facebook. Try to understand which social networks perform well organically with your client’s brand.
Facebook video ads options are available in many ranges, from short, looping videos that auto-play in the Facebook user’s feeds to original and long 241-minute promoted videos. You can also create video ads that play within other videos or even post 360-degree videos.
Short video ads tend to perform better and have higher completion rates. However, if you have a compelling message, you can make it longer. Videos effectively demonstrate your client’s products or services and stand out in a more static news feed.
With a lot of options available, it’s critical to have concrete goals and understand your target audience and where your video ad will reach them.
YouTube can help you achieve the following business goals:
- Collect leads
- Increase brand consideration
- Increase website traffic
- Increase client’s brand awareness and extend the reach of the business
In terms of audience, YouTube has more male users than female and is well spread out among age groups up to the age of 65 years.
There are different video ad formats available on YouTube: Skippable in-stream ads, non-skippable ads, video discovery ads, bumper ads, out-stream ads, and masthead ads.
Since Google owns YouTube, you have to get a Google AdWords account to create YouTube ads.
Facebook owns Instagram; therefore, Instagram supports the same ad campaign objectives as Facebook: Awareness, consideration, and conversion.
Considering the audience, it is most popular with the millennials. Also, many generation Z and generation Xers use the platform.
Like Facebook, you can reach the ideal target audience by creating custom video options. You can create a video ad for the main Instagram feeds and Instagram stories. Also, putting video ads on IG TV offers a unique way to reach the audience.
The video ad will look like a regular Instagram post, except that it will say Sponsored in the top right. Depending on your campaign objective, you can add a call-to-action button.
Twitter ads work towards three different objectives: Awareness, consideration, and conversions. Many of Twitter’s audience is a male population; Nearly two-thirds of the advertising- addressable audience is male.
It offers two ways for brands to create Twitter ads: Automatically promotes tweets to your specified audience and allows you to set campaign ads for yourself based on your business goals.
Video Ad Network And Exchanges
Social media video ads are incredibly popular on platforms such as Facebook and Twitter because they are the cheapest and easy to use way to connect with a large, targeted audience.
However, there is more to video ads than social media. There are available options in video ad networks and exchanges. Read on to know more about them as I discuss them below.
BrightRoll uses Yahoo data to reach the audience and offers two main services; Digital Signal Processing(DSP) programming and exchanges. It boasts of big-name clients such as L’ Oreal, and Kellog’s.
DSP gives you access to Yahoo user data that you can use to create a better target audience. It can be used on different devices and allows audience targeting, and one can also track the campaign in real-time. DSP offers high-quality inventory ad space.
If your ideal customers use Yahoo regularly, then choosing to use BrightRoll is a great decision.
YuMe uses data-driven audience understanding that you can use to reach your ideal audience divisions. It supports multiple devices, including mobile, TV, and desktop, and uses proprietary tech that bridges you to the right audience.
One By AOL
One By AOL focuses on powerful audience insights and simplicity to help marketers be more efficient with their video advertising. It’s integrated with thousands of mobile apps, hence, access to an incredibly important audience segment.
One is all about helping marketers reach their audience where they are, even across multiple devices. They combine AOL and Verizon’s data helping you understand your audience and get them in a way that works.
Google’s data power DoubleClick. It’s Google’s answer to BrightRoll. Therefore, if your ideal audience uses Google as their search engine, then the DoubleClick video ad network might be your best choice.
It supports multiple devices and can reach a variety of platforms, including audio ads and mobile applications.
This is a global ad marketplace that is built around the idea of transparency. Companies sell ad space in real-time, and one can see exactly what they are getting. Their clients include The Telegraph, The Economist, and Business Insider.
If you are looking for a network that is easy to use and doesn’t demand a huge investment on your part, then this is an ideal place to start.
Best Place To Put A Client’s Image Ad
There are hundreds of marketing strategies, but only social media advertising can bring consistent results from the first day. Social networks use user information to create highly relevant ads based on interactions within a specified platform.
In the discussion below, I will explore the best places you can put image ads that can yield consistent sales for your client’s brand. Let’s get started.
Instagram boasts over 500 million active users and commands one of the largest audience engagement in social media, 2000% more than Twitter and 58% more than Facebook.
This network is image-heavy, and visually appealing brands or those who can incorporate visual media into their ad campaigns will reap good results.
Its user base is heavily skewed to the 18-29 range and slightly more towards minorities and females. Hence, if your target audience has these characteristics, Instagram is the best choice for your business.
Like Instagram, Pinterest is visual, too, but its audience is largely women, with an 81% female user base. It also boasts 175 million monthly active users, making it an incredibly active platform.
The following is why Pinterest is highly regarded as a strong platform for e-commerce sales
- High user engagement
- Images are built around custom product creation
- Its users deliberately use it to find and buy creative products
Marketers love Pinterest’s highly targeted audience and use Pinterest ads to promote their brands. This is done by identifying high performing pin and promoting it based on engagement.
Snapchat has 301 million monthly active users, making it one of the competitive and viable advertising platforms. To understand its value, check out this statistic, Snapchat reaches all 18-34year-olds on any given day.
About 60% of its audience is female and is overwhelmingly popular among young populations, with over 220 million users under 25 years.
Snap ads are recommended to be kept sweet and short. The ads are full screen, vertical format, and appear after or between other content.
Snapchat has many ad options. You can showcase a series of products with one ad of four thumbnail images with collection ads, each linking to its URL.
You can also add a call-to-action button so that Snapchatters can be encouraged to swipe up and engage with your brand.
Facebook’s internal data shows that photo-only ads can drive unique traffic compared to other ad formats.
Its photo ads include a text of 90 characters and a 25-character headline and have a call-to-action button such as buy now.
Marketers can use Facebook Business Manager to create photo ads or promote a post with an image from their Facebook page.
With an overwhelming wealth of options, it is not easy to figure out which ad network or social media to promote your brand. The first step is to understand which network is most popular among your target audience.
Most people spend a lot of time on their mobile devices. Therefore, you may consider using one that supports mobile devices to reach them.