LikesGen: How to Use Instagram for Your Marketing Campaign?

When Instagram was started, it was simply a visual-focused application to target potential customers. Later, with the emergence of its interactive features, Instagram evolved as a great marketing platform from being a simple photo-sharing application. Today, most modern businesses are likely utilizing Instagram for their marketing campaigns to reach a wider audience and outshine the competition. If you are excited to know how to use Instagram more effectively, this guide is for you. Let’s explore it to learn more about using Instagram for your marketing campaign. 

Why Instagram Marketing?

Instagram is an enthralling platform with over 2 billion active users as of January 2023. It states that the audience base on Instagram is too big, so businesses or marketers should pay attention to it. Many marketers and businesses understand the power of Instagram to promote their brands on the platform. Moreover, they use a free instagram likes generator to skyrocket their content visibility in no time. Therefore, it will drive more traffic to your website.

You still need to convince yourself why to focus on Instagram marketing. So let’s explore the below stat to confidently consider Instagram for your marketing purpose. 

• Nearly 2 million monthly advertisers on Instagram.
• 25 million Instagram accounts are business.
• 53% of Instagram users follow accounts of their favorite brands.
• 44% of Instagram users utilize the platform to search and discover new brands.
• Each day 95 million posts are shared on Instagram.

#1 Set Up an Instagram Business Account

If you plan to market your brand on Instagram, the first step is to set up your business account on Instagram. There are two types of accounts, one is a personal account, and the other is a business account. Remember, choosing an Instagram business account is the way to go to establish your presence on Instagram. So you can reap more benefits for your business and utilize cool and effective features like creating a Shoppable post and adding links to Stories. 

Steps to Create an Instagram Business Account

• Navigate to your Instagram profile and click three horizontal lines in the upper right corner.
• Click Settings
• Tap on Switch to Professional account and then choose a category.
• Tap Business.
• Include contact information.
• Tap next.

If you follow these steps, you will successfully switch to a business account on Instagram. 

Once you switch over to an Instagram business account, start to optimize your profile:

• Choose a profile name related to our brand.
• Write a compelling bio to present your brand to potential customers.
• Include your website link in your bio.
• Add a hashtag in your bio.
• Upload a high-quality image that represents your brand. 
• Set your brand’s aesthetic or choose a color palette.

#2 Create Content for Your Audience

There is no doubt that Instagram offers incredible opportunities for users, businesses, and marketers to grab potential audience attention. Each day, a lot of content is shared on the platform. It states that Instagram is a highly competitive space, so creating unique content for your target audience is vital. To know what type of content your audience loves to watch, stay engaged with the platform, and watch out for your competitor’s content which gets a high response from users. Once you create and share content on the platform, try LikesGen to enhance your visibility and boost your success.  

#3 Use Instagram Stories to Boost Your Campaigns

Instagram Stories is a fun and engaging feature that helps businesses easily connect with potential customers. Furthermore, it is an attention-grabbing feature that disappears after 24 hours of posts. Therefore, utilizing Instagram Stories is the best decision if you want to engage your audience for a short period. To make use of Instagram Stories there are several ways, they are:

• Create quizzes and polls.
• Promote a contest or giveaway.
• Ask a question.
• Share Instagram Stories Ads with links.
• Tease your new product launch.
• Share posts to showcase hacks, tips, tutorials, and recipes.

#4 Focus on Sharing User-Generated Content

Creating unique and relevant content for your brand is a good idea. But, to highly interact with your potential customers, it is essential to keep the posting consistent. The updated Instagram algorithm will put your content in the spotlight. When it comes to content, the best bet is to take advantage of user-generated content. If you share the UGC, use LikesGen to boost your brand’s value and exclusively make your brand stand out on the platform. 

To take advantage of the UGC, focus on the following ways:

• Inform your audience to use your hashtag.
• Excite your existing users by including their picture of utilizing your product.
• Reshare user-generated content. 

#5 Join Hands with Potential Influencers

When it comes to social media marketing, the word influencer marketing is often mentioned. Of course, yes! Influencer marketing has become the most important part of SMM to boost your brand’s exposure and get many followers. If you are focusing on influencer marketing, read below for more details. 

How to Choose the Right Influencers?

Choosing the right influencer who fits your business or brand is very challenging, and you have to put a lot of effort into it. The first step is to find niche influencers with reliable followers for your brand. Then, to choose the right influencers, go through the following steps:

• Do a manual search.
• Use the influencers search tool.

Parameters to focus on to choose the right influencers

As a business, to choose the perfect influencer, you have to focus on these criteria to partner with one who takes your brand to the next level. The criteria are:

• Reach
• Engagement
• Brand-alignment
• Authenticity

A few of the brand-influencers collaborations type are:

• Mentions
• Reviews
• Giveaways
• Takeovers

Well, with the right influencers, you can broaden your brand’s reach and ensure your marketing success. 

#6 Track Your Performance

Once you have successfully prioritized your marketing initiatives, you have to determine what performs better to uplift your brand’s conversation. You can now use Instagram analytics and get clear insights about your campaign. As a result, you can improve your marketing strategy and higher interact with your target audience. It impacts your marketing efforts and fuels your brand’s sales and ROI.

Wrapping It Up

Have you read this guide? If yes, take immediate action to run a successful marketing campaign. With the above tips, you can uplift your brand’s conversation and stay up in the marketing game. Happy Instagram Marketing!