Asus Releases Limited-Edition ROG Matrix RTX 5090 GPU at $3,999
Asus has unveiled the ROG Matrix Platinum GeForce RTX 5090 30th Anniversary Edition, a high-end graphics card celebrating three decades of Republic of Gamers hardware. This limited run of 1,000 units features dual power inputs capable of drawing up to 800 watts, enabling 10 percent higher performance over standard configurations when paired with compatible motherboards. Priced at $3,999, the card sold out within hours of launch, highlighting demand among enthusiasts for premium overclocking capabilities.
The ROG Matrix Platinum integrates Nvidia’s GB202 GPU with 21,760 CUDA cores, 680 texture mapping units, and 176 render output units, paired with 32 GB of GDDR7 memory on a 512-bit bus running at 1,750 MHz effective. Its quad-fan cooling system includes a vapor chamber spanning the full PCB for efficient heat dissipation, liquid metal thermal compound on the GPU die, and phase-change thermal pads for VRAM. Asus claims this setup maintains temperatures under 65 degrees Celsius during sustained loads, surpassing the 75-degree threshold of reference designs.
Dual power delivery sets this model apart, combining a standard 12V-2×6 connector with a GC-HPWR adapter for BTF-enabled motherboards like the ROG Strix Z890 series. This allows total power draw of 800 watts without relying solely on PCIe slots, which cap at 300 watts combined. Overclockers benefit from factory-tuned BIOS profiles reaching 2,730 MHz boost clocks, with manual headroom up to 3,000 MHz under extreme cooling.
The card’s build incorporates a reinforced backplate with integrated VRM heatsinks and RGB lighting synced via Aura software. Weighing 2.2 kilograms, it includes sag detection sensors alerting users to mounting shifts greater than 0.1 degrees. Ports consist of three DisplayPort 2.1b outputs supporting 8K at 165 Hz and one HDMI 2.1a for 4K at 480 Hz, with full compatibility for Nvidia’s DLSS 4 and Reflex technologies.
For US gamers, this release coincides with holiday shortages of base RTX 5090 models, which retail above $2,500 due to scalping. The premium pricing reflects custom engineering, including a 30th anniversary platinum chassis etched with ROG insignia. Analysts at Jon Peddie Research note such variants capture five percent of high-end GPU sales, driven by content creators needing stable frame rates in 8K workflows.
Production involved collaboration with TSMC’s 4NP process node for the Blackwell architecture, yielding 15 percent better efficiency than the RTX 40 series at equivalent power. Asus limited units to foster exclusivity, with serial-numbered certificates included. Resale listings on eBay already exceed $6,000, underscoring collector appeal.
This launch underscores Asus’s strategy to differentiate through bespoke cooling and power solutions amid a market projected to ship 45 million discrete GPUs in 2025, per Mercury Research. The ROG Matrix Platinum targets professionals in 3D rendering and ray-traced simulations, where its enhanced tensor cores accelerate compute tasks by 35 percent over predecessors.
Broader implications include pressure on power supplies, as 800-watt draws necessitate 1,200-watt PSUs for balanced systems. Compatibility requires BIOS updates on Intel 800-series or AMD X870 chipsets. Enthusiasts praise the card’s whisper-quiet operation at 35 dB under load, compared to 45 dB on air-cooled rivals.
As supply chains stabilize post-tariff threats, Asus plans quarterly restocks for select ROG variants. This edition marks a milestone, evolving from the original Matrix line’s liquid-cooled prototypes in 2006 to today’s modular beasts. For US audiences, it reinforces PC gaming’s premium segment, where hardware investments yield longevity through upgradable components.
