What Does It Mean “Review Hidden By Sensitivity Filter” On Amazon?

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You may have come across Amazon’s sensitivity filter or even used it before. I’ve been asked frequently about what the Amazon sensitivity filter entails. In this article, I’ll be discussing Amazon’s review sensitivity filter and whether you should enable or disable it.

Amazon’s sensitivity filter automatically conceals any reviews you write on products deemed “sensitive” from your public profile, meaning that they will only be visible on the product page, not your public profile.

I believe Amazon’s sensitivity filter is a useful feature. Amazon considers certain products to be “sensitive,” including sexual wellness and health products. You probably wouldn’t want a testosterone booster product or similar items to be displayed on your public profile. Keep reading to gain further insight into Amazon’s sensitivity filter.

Why are Amazon reviews hidden by sensitivity filter?

The standard practice on Amazon is that you browse products, read about them, and make a purchase if you believe the product is genuine or take a chance on it. After using the product, you might choose to leave a review on the product page detailing your experience with it.

Typically, all your product reviews will be visible on your public profile, so anyone can view all the items you’ve reviewed. However, there are times when Amazon may hide some items’ reviews from your public profile through the sensitivity filter. This means that such reviews won’t show up on your public profile but will still appear on the product page and cannot be traced back to you. The question is, why are some reviews concealed by the sensitivity filter?

Amazon automatically hides your reviews on products it deems “sensitive.” Sensitive products on Amazon include healthcare items, such as medications, but also things like medical-grade gloves. Most people may not want their reviews of an anti-fungal powder or dandruff shampoo to be displayed on their public profile. Thus, Amazon generally hides reviews of products that people may be embarrassed about, want to keep private, or that may be controversial.

Most people enjoy leaving reviews to assist others in deciding whether the product is worth buying or not. The sensitivity filter allows you to leave reviews on “sensitive products” while still preserving your privacy, which I believe is a fantastic feature.

What Reviews Can Be Hidden By Sensitivity Filter On Amazon?

So, as I’ve stated earlier, Amazon automatically conceals reviews made on “sensitive” items. To comprehend what reviews may be concealed by the sensitivity filter, it’s essential to determine what constitutes “sensitive” products:

  • Certain personal care products
  • Jewelry
  • Intimate clothing
  • Self-help products
  • Erotic media
  • Products used for personal protection

Any product that belongs to any of these categories will be subject to the sensitivity filter, and reviews about such products will be hidden. The reason for this is that Amazon wants to protect its customers from any potential embarrassment. You may have noticed that all your reviews are only shown for “private viewing” and not for public viewing. That’s where the discreet sensitivity filter comes into play, and all your reviews will be concealed.

How to turn off sensitivity filter on Amazon

You have the option to turn off Amazon’s sensitivity filter so that your reviews of “sensitive” items will be visible on your public profile. This may be necessary if Amazon is hiding reviews that you don’t consider sensitive. To turn off the sensitivity filter, follow these steps:

  • Go to Amazon.com on your device (laptop, desktop, tablet, or smartphone)
  • Locate the “Accounts & Lists” button at the top of the page and click on it.
  • Click on “Your Amazon profile”.
  • There will be two tabs, click the one on the right labeled “Edit privacy settings”.
  • You will see the “Hide sensitivity” checkbox, which is automatically filled by Amazon. Uncheck the box.
  • Save the changes by clicking the “Save” button (you may need to scroll down to find it).

And that’s how you can easily turn off the sensitivity filter on Amazon. The sensitivity filter can be a helpful feature if you want to remain anonymous while leaving honest reviews, but you may choose to turn it off if you don’t mind your reviews being publicly visible or if Amazon is hiding reviews that you don’t consider sensitive.

Have you used Amazon’s sensitivity filter? Do you prefer it on or off? Let us know in the comments section below.


  • Tristan

    Tristan has a strong interest in the intersection of artificial intelligence and creative expression. He has a background in computer science, and he enjoys exploring the ways in which AI can enhance and augment human creativity. In his writing, he often delves into the ways in which AI is being used to generate original works of fiction and poetry, as well as to analyze and understand patterns in existing texts.