Vay is expanding its remotely-driven Las Vegas car service to 100 vehicles in 2025

Vay, a Berlin-based tech company specializing in remote driving, is expanding its innovative service in Las Vegas. Announced during CES 2025, the company revealed plans to grow its fleet to 100 vehicles by the end of the year and establish a new production facility in the city.

Vay’s service allows users to request a car through its app, similar to rideshare platforms like Uber or Lyft. However, instead of picking up the car from a rental lot or riding as a passenger, the vehicle is remotely driven to the user’s location.

Once it arrives, the user takes control and drives it like any other car. After the trip, the car is returned to a designated area within the service zone, where a remote driver takes over again, eliminating the hassle of parking.

This expansion will include the addition of an 8,500-square-foot facility designed to support the production and deployment of its electric fleet, primarily consisting of Kia e-Niro vehicles. The facility will help streamline the rollout of up to 16 vehicles per week, enabling Vay to meet growing demand and reduce wait times for users. A maintenance hub is already in place to ensure the vehicles are charged and operating smoothly.

Vay, which debuted in Las Vegas in 2024, has already facilitated over 6,000 rides. The service is particularly appealing due to its affordability and user-centric approach. It offers a cost-effective alternative to traditional rideshare options while giving users full control of the vehicle during their rental period. By operating with an all-electric fleet, Vay also contributes to reducing urban congestion and promoting greener cities.

The company’s unique technology relies on remote drivers who operate vehicles from specialized stations equipped with steering wheels, pedals, and other controls. Cameras and sensors on the vehicles provide real-time visual and auditory feedback to the drivers, ensuring safe navigation through the city.

Unlike fully autonomous vehicles, Vay’s approach keeps humans in control, which the company argues adds an extra layer of safety.

To support its growth, Vay is actively hiring remote drivers and expanding its services to include private cars, trucks, and vans. The new production facility will also aid in preparing for these broader applications. Remote drivers, who work in an office-like environment, enjoy hourly pay and regular breaks, distinguishing the job from traditional driving roles.

With its commitment to affordability, safety, and sustainability, Vay is redefining urban mobility. Its innovative teledriving technology offers a glimpse into the future of transportation, blending convenience with control in a way that is both practical and environmentally friendly.