Social Media Ad Specs: A Comprehensive Overview For Diverse Platform

Best Social Media Platforms for Writers

Navigating through social media advertising demands a thorough understanding of the unique specifications across diverse platforms. Crafting impactful and visually appealing ads requires a comprehensive grasp of the technical nuances of each platform’s ad specifications. 

Ensuring these ads comply with each platform’s requirements and design standards is crucial. These include dimensions for images, videos, and story ads, optimal aspect ratios, accepted file formats and sizes, and even constraints on the maximum duration — to highlight a few key aspects.

This article gives an overview of social media ad specs, offering insights into the intricacies of various platforms. From size and format requirements to specific guidelines on images, videos, and other multimedia elements, this empowers advertisers with the knowledge to tailor their content for maximum impact on various social media channels.

What is a Social Media Ad?

A social platform commercial, abbreviated as a social promotional display, signifies a crafted and positioned advertising piece within a social network framework to connect with and captivate a designated target audience. These promotional showcases manifest in diverse formats, including visuals, video content, interactive slideshows, and sponsored entries. Thoughtfully crafted to spotlight offerings, services, occasions, or concepts. 

Capitalizing on the vibrant and heavily traversed landscape of social arenas, these commercials aim to heighten brand recognition, propel website visits, and foster user engagement through actions like approvals, shares, remarks, or clicks. Marketers routinely employ the targeting functionalities of social platforms to engage with users based on their demographics, preferences, and activities. This renders social network commercials a potent instrument for enterprises and individuals endeavoring to forge connections with their audience in the digital domain.

Why are Social Media Ad Specs Important?

Ad specifications emerge as the guiding principles that dictate the technical intricacies for optimal performance. By thoroughly exploring these principles, advertisers can equip themselves with the insights necessary to craft compelling campaigns that resonate effectively across diverse social media platforms.

Platform Alignment: 

Ensuring conformity to ad specifications becomes paramount, as it guarantees alignment with each social media platform’s distinct technical prerequisites and guidelines. This proves indispensable in thwarting potential rejections or inaccurate displays of ads, thereby safeguarding their overall efficacy.

Optimal Presentation: 

The specifications outlined in ad guidelines govern the preferred dimensions, formats, and resolutions for various elements within images, videos, and other components. A steadfast adherence to these specifications ensures that ads are presented optimally, preserving visual integrity and elevating the overall user experience.

Performance Enhancement: 

Ad specifications wield a significant influence on the overall performance of ads. Through meticulous optimization in line with platform requirements, advertisers can to amplify their campaigns’ reach, visibility, and effectiveness. This optimization is reflected in improved metrics such as clicks, conversions, and other pivotal performance indicators.

Economical Utilization: 

Strict compliance with ad specifications is a proactive strategy, circumventing potential challenges like rejected ads or subpar performance that could lead to inefficient resource allocation. A steadfast commitment to specifications from the outset becomes instrumental in the reasonable and cost-effective utilization of advertising budgets.

Social Media Ad Specs

By unraveling the nuances of ad specs across major social media platforms, advertisers can gain valuable insights to navigate the ever-evolving landscape and maximize the impact of their digital marketing endeavors.


Facebook remains a vital platform for various campaigns, whether you’re aiming for brand exposure (views and reach) or performance-driven outcomes like leads and purchases. Here are the critical metrics for Facebook ads

The Image Specifications:

  • Feed & Reels: It has an aspect ratio between 1.91:1 to 1:1 and a 1080 x 1080 pixels resolution
  • Stories: has an Aspect Ratio of 9:16 and a Resolution of 1080 x 1080 pixels

Video Specifications:

  • Feed: has an Aspect ratio between 1:1 and 4:5 and a Resolution of 1080 x 1080 pixels
  • Stories: The aspect ratio is 9:16, and the Resolution should be 1080 x 1920 pixels
  • Reels: The aspect ratio should be set at 9:16, and the resolution should be  500 x 888 pixels

Collection & Sequence Format:

  • Feed: The aspect ratio should be at 1:1, and the Resolution should be 1080 x 1080 pixels


Moving on to Instagram, it is a crucial platform for running campaigns, whether focused on branding or performance. Here are Instagram ad specifications.

Image Specifications:

Stories and Feed:

  • Aspect ratio is at 1:1, while resolution is 1080 x 1080 pixels

Stories & Explore: 

  • The aspect ratio is at 9:16, while the Resolution is at 1080 x 1920 pixels

Video Specifications:

  • Feed, Explore, and Stories: has an aspect ratio of 4:5 and a resolution of 1080 x 1080 pixels


  • Aspect ratio: 9:16
  • Resolution: 500 x 888 pixel

Collection Format:

Stories and Feed: their aspect ratio is 1:1, while the resolution is 1080 x 1080

Sequence Format:

Feed, Shopping, and Stories: this has an aspect ratio of 1:2 and a resolution of 1080 x 1920 and 1080 x 1080 pixels. 


Pinterest has seen a notable improvement in format possibilities and campaign performance. The ad formats and specs include:

Image Format:

  • Static has an Aspect ratio of 2:3 and a Resolution of 1000 x 1500 pixels

Video Format:

  • Standard Width has an Aspect ratio of 1:1
  • Maximum Width has an Aspect ratio of 1:1

Carousel Format:

  • The feed has a 1:1 aspect ratio

Collection Format:


  • Aspect ratio options: 1:1 or 2:3


  • Aspect ratio options: 2:3, 9:16, 1:1, or 4:5

Pin Ad Format:

  • The feed has an aspect ratio of 9:16 and a resolution of  1080 x 1920 pixels

Google and YouTube

For Google and YouTube, detailed specifications are provided for various formats, including Performance Max, YouTube, and Display Ads.

Image Format:

  • The Aspect Ratios are, 4:1, 1.91:1, 1:1 or 4:5

YouTube Video Format:

  • It has Aspect Ratios of 4:3, 1:1 or 16:9
  • Resolution is at 1920 x 1080 pixels, 728 x 90, 640 x 480, or 460 x 60 pixels

Display Ads Spec:

  • Various resolutions for Square, Rectangle, Leaderboard, Skyscraper, Mobile, and Discovery Ads


TikTok, a platform predominantly associated with a young audience, is recommended for various campaigns. Here are the ad specs:

Top View ad Format:

  • The Aspect Ratios are 1:1, 9:16 and 16:9

Takeover ad Format:

The Aspect Ratios are:

  • 16:9
  • 1:1
  • 9:16

Minimum Resolutions:

  • Greater than 540 x 960p
  • Greater than 960 x 540p
  • Greater than 640 x 640p
  • Recommended Resolution Practice: Utilize the highest attainable resolution while ensuring the size of the file is below 500 MB for optimal content quality.


Twitch is a popular live-streaming video platform now part of our advertising guide. With growing active users, Twitch is an excellent choice for business. If you’re thinking about advertising on Twitch, here’s what you need to know:

  • Premium Live Ad Video Format: Use high-quality Premium Video with a resolution of 1920 x 1080 pixels
  •  TakeOver: Make a strong impact with a resolution of 1920×1080

Display Formats for Visibility:

  • Engage viewers with a Homepage Headline at 450×350
  • Grab attention with a Super Leaderboard at 970×66
  • Optimize space with a Medium Rectangle at 300×250
  • Seamlessly integrate into streams with a resolution at 728 x 90 pixels


LinkedIn is great for promoting training centers and various courses and finding leads for improvement programs. Here’s what you need to know about each ad format:

  • Image Format: Create compelling visuals with an Aspect Ratio of 1.91:1 and a Minimum Resolution of 360 x 640 pixels
  • Carousel ad Format: Tell engaging stories with an Aspect Ratio of 9:16 and a vivid Resolution of 1080 x 1920 pixels
  • Video Format: Make dynamic content with a 1:1 aspect ratio
  • Text ad Format: Convey clear messages with a Resolution of 100 x 100 pixels
  • Document ad Format: Share detailed information with a focused Resolution of 100×100


Twitter is an excellent platform for showcasing branded content. Regular Twitter content provides an optimal medium for expression. If you’re considering advertising on Twitter, here are the unique ad specifications you should adhere to:

Promoted Ads Specs:

  • The image must have an Aspect Ratio of 1.91:1 or 1:1
  • The Video must have an Aspect Ratio of 1:1 or  1.91:1, while the Resolution is 628 x 1200 or 1200 x 1200 pixels
  • The Carrousel should have an Aspect Ratio of 1:1 or 1.91

Amplify Spec:

  • Pre-Roll has an Aspect Ratio of 1:1 and a Resolution of 1200 x 1200 pixels
  • Sponsorships have an Aspect Ratio of 1:1, and its Resolution is 1200 x 1200 pixels
  • Live video format: Resolution should be set at  1280 x 720 pixels


Social media advertising demands a meticulous understanding of ad specifications across various platforms. This comprehensive overview has unveiled the critical role played by these specifications in ensuring platform compliance, optimal display, and cost efficiency. 

By adhering to ad specs, marketers not only prevent potential challenges such as rejected ads but also enhance the effectiveness of their campaigns, ultimately driving engagement and achieving desired outcomes. With this holistic understanding, businesses and individuals can approach social media advertising strategically, harnessing the full potential of these dynamic platforms to connect meaningfully with their target audience.


  • Tristan

    Tristan has a strong interest in the intersection of artificial intelligence and creative expression. He has a background in computer science, and he enjoys exploring the ways in which AI can enhance and augment human creativity. In his writing, he often delves into the ways in which AI is being used to generate original works of fiction and poetry, as well as to analyze and understand patterns in existing texts.