Online Marketing Techniques for Businesses That Are On a Tight Budget

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Who do you consider a hero? Or a protagonist? That too on a universal level.

While most of you might be thinking of some extraordinary personality who inspired everyone globally; the hero we want to talk about is the internet. 

Not only has the internet made life easier, but it has also emerged as one of the inventions that has completely changed the landscape of the world we live in. From taking an authentic yoga class online to shopping from stores across the ocean, you can just do anything on the internet. So, why not build your business empire?

Nowadays, one income stream is not enough and if you are looking to upscale your lifestyle or are interested in maintaining one, you must invest your extra time and energy in starting an online business.

We do not ask you to put all your life savings into this new business, but we do ask you to be smart about it. Use the internet to its maximum capacity to get the best out of it. 

The only things you would need for starting a business online are an idea with potential, a laptop, and a reliable internet connection. By this point, if you are invested in this article, it shows that you have two of the three listed things and the only one that might need our attention is the internet service. For that, we recommend you check out AT&T Español for an array of superfast internet plans that bring forth symmetric upload and download speeds, unlimited data, and a security suite so your client information stays secure, at any given point.

Without further ado, let’s find out some of the online marketing techniques that you can incorporate to excel in business:

  1. Engage Customers on Social Media 

In this day and age, there is not one person who is not aware of the power social media holds on its users.

Engaging people through your social media not only guarantees a solid ROI rate but also ensures that your business keeps on making rounds in your customers’ minds. 

Social sites including Facebook, Instagram, YouTube, LinkedIn, Twitter, and Reddit are easy yet promising online tools that enrich your marketing plan without much effort. 

  1. Invest in SEO

SEO marketing does not require much effort or money but brings promising results for any business that knows how to use it effectively. 

As per the new Google update, if you rightly serve the query of your user and bring forth accurate and updated content, you can very well rank on SERP. This means you have as much of a chance to rank and drive business to your site as any big corporation. As such, you might want to leave whatever you are doing right now and start working on improving your SEO practices.

  1. Work on your Content Strategy

Content is and always will be the king.  

There is nothing that you cannot achieve with a good content strategy. With your content, you can ensure that your customer does not land on any page other than yours. Focus on the pain points of your customers and design a content plan accordingly. Answer your user’s queries as efficiently as you can and save a spot on the first page of Google results.

  1. Give out promotional coupons

One thing that is universal about customers – they love promotions and discounts. Even if someone is not interested in your product/service on a normal day, they will be on the day you decide to offer discounts. 

Play this to your strength and give out promotional coupons to your customers for recommending your business to their peers. 

  1. Use YouTube to increase your business’ visibility

YouTube is now taken as a search engine and you can take advantage of this fact. Create a YouTube channel and post informative videos answering user queries. Not only will it be a hit among your customers, but it will also bring forth a lot of traction resulting in better visibility of your business.

You can include product reviews, interviews with industry experts, and even fun snippets for your customer base. Whatever you do, just remember that your primary focus should always be – engaging your customers!

The Ending Note 

Now is a great time to be alive; you do not need a lot of money to start or sustain a business. A great idea, smart work, and lots of engagement can pull up great results for your business and so just get started with that big idea you have been keeping at the back of your head, all this time!


  • Tristan

    Tristan has a strong interest in the intersection of artificial intelligence and creative expression. He has a background in computer science, and he enjoys exploring the ways in which AI can enhance and augment human creativity. In his writing, he often delves into the ways in which AI is being used to generate original works of fiction and poetry, as well as to analyze and understand patterns in existing texts.