Netflix Seems Unstoppable with 18.91 Million New Subscribers in Final Months of 2024

Mark
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Netflix has blown past expectations, hitting 301.63 million global subscribers by the end of 2024, Variety reports. Analysts had predicted the company would add 9.18 million subscribers during the last three months of the year, but Netflix smashed those estimates with a record-breaking 18.91 million new sign-ups—a 15.9% increase from the same time in 2023.

In Q3 of 2024, Netflix added 5.1 million subscribers, bringing the total to 282.72 million, which represented over 14% growth compared to the previous year. Growth in Q4 was even stronger, with regional additions including 4.82 million in the US and Canada, 5 million in Europe, the Middle East, and Africa, 4.15 million in Latin America, and 4.94 million in Asia-Pacific.

The company attributed its success to standout programming. The second season of ‘Squid Game’ is already on track to be a top hit, while the film ‘Carry-On’ broke into its all-time Top 10. The Jake Paul vs. Mike Tyson fight became the most-streamed sporting event ever, and Netflix delivered the two most-watched NFL games in history on Christmas Day.

Netflix’s financial results showed strong performance, with earnings per share at $4.27 on $10.2 billion in revenue, surpassing Wall Street’s forecast of $4.20 on $10.11 billion. Operating income for Q3 stood at $2.3 billion, while free cash flow reached $1.4 billion.

This marks the last quarter Netflix will routinely share subscriber numbers, as announced earlier in 2024. Moving forward, they’ll only reveal major milestones. The company also hinted at a price hike in the near future and projected 2025 revenue between $43.5 billion and $44.5 billion, with an operating margin expected to rise to 29%.

Upcoming highlights for 2025 include final seasons of ‘Stranger Things’ and ‘Squid Game,’ as well as season two of ‘Wednesday.’ Netflix plans to expand live programming, games, and its ad-supported tier while focusing on popular films and series.

Co-CEO Ted Sarandos reassured investors that wildfires in Los Angeles haven’t disrupted production, and Netflix is supporting affected staff. Meanwhile, co-CEO Greg Peters teased a growing focus on narrative video games based on Netflix properties, such as the new ‘Squid Game: Unleashed.’ Plans also include more family-friendly games and collaborations on licensed titles like ‘GTA.’

Netflix says its games will be ad-free, without in-app purchases, and aimed at recreating the fun of traditional family game nights. With major releases and new features on the way, the streaming giant is betting big on keeping its subscribers hooked.

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Mark is the kind of person who gets way too excited about new software updates and can’t resist taking apart gadgets—just to see if they can put them back together. With years of experience in tech journalism and a love for all things digital, Mark writes about the stories behind the screens, from game-changing innovations to the everyday tech that keeps life running smoothly. Outside of work, they’re the go-to “tech support” for friends and family, whether it’s fixing a printer that won’t cooperate or explaining why Grandma’s laptop keeps showing pop-ups. When Mark isn’t glued to their screen, they’re probably building their dream PC, rewatching sci-fi movies for the hundredth time, or testing a gadget that promises to “change everything.” Spoiler: they’ll let you know if it actually does.