L’Oréal’s New NanoEntek Gadget Promises Personalized Skincare by Identifying Ideal Ingredients

In the evolving world of beauty technology, L’Oréal has introduced a new gadget that promises to revolutionize skincare routines.

Revealed at CES 2025, the ‘Cell BioPrint’ is designed to offer personalized skincare advice by analyzing your skin’s aging process.

This innovation, developed in partnership with the Korean startup NanoEntek, utilizes advanced proteomics to examine protein structures and functions, tailoring skincare recommendations to individual needs.

The process involves a simple cheek swab with a facial tape strip, which is then placed into a buffer solution and analyzed by the device.

Users are also asked to respond to a few quick questions about their skin concerns during the analysis.

Based on the results, L’Oréal’s gadget predicts how your skin might react to specific skincare ingredients, helping to preempt potential issues like hyperpigmentation or enlarged pores.

The skincare market has been booming since the pandemic, with trends leaning heavily towards personalized self-care regimes.

However, the overwhelming choice and conflicting advice on platforms like TikTok can make selecting the right products daunting.

The Cell BioPrint aims to simplify these choices by providing scientifically-backed skincare guidance based on each person’s unique biology.

While the technology sounds promising, the true efficacy of L’Oréal’s new gadget remains to be seen without peer-reviewed studies or expert reviews.

Nonetheless, the company assures that the Cell BioPrint is user-friendly, requiring only five minutes for the analysis.

Although initially set for a pilot launch in Asia, there’s no fixed timeline or pricing details available yet for a wider release.

This leaves skincare enthusiasts waiting eagerly to see if the device can truly deliver on its bold promises.