Instagram Unveils AI Editing Tools Set to Transform Video Creation
Next year, Instagram plans to roll out a groundbreaking artificial intelligence editing tool that will enable users to modify almost any aspect of their videos.
This new feature, built on Meta’s Movie Gen AI technology, was showcased by Instagram’s chief Adam Mosseri.
He demonstrated how the tool can alter videos based on simple text prompts, transforming everything from clothing and backdrops to adding subtle elements like jewelry.
Adam Mosseri’s demonstration video revealed how the AI could change his appearance drastically, including one transformation into a felt puppet.
The AI’s ability to handle dynamic changes smoothly was notable, as the added elements like a gold chain or new backgrounds remained intact even with Mosseri’s movements.
However, despite the promising preview, the real effectiveness of Instagram’s AI tools remains to be seen, especially when compared to earlier models like OpenAI’s Sora and Adobe’s Firefly Video model, which is already being tested in Premiere Pro.
Meta’s technology aims to maintain human identity and motion within the edited videos, a feature they hope will set them apart in a growing field of AI video editing tools.
Meta announced the Movie Gen AI back in October, but it’s Instagram that will be the first platform to implement this model.
As the launch date approaches, creators are eagerly anticipating how these tools might enhance their ability to produce creative, high-quality content without needing advanced editing skills.
