Why do you think platforms like Instagram contain such power and popularity? Or why do brands prefer Instagram over any other social platform to market their products? The answer is very obvious. Instagram is a visual-oriented platform that has tons of outstanding features. So whether brands want to increase their awareness or make a sale, Instagram features are there to the rescue.
From basic features like hashtags to advanced options like paid ads, Instagram has everything a brand needs. In fact, Instagram is said to be a complete package for marketers and brands. For what? To showcase their products or services to the world. Many brands even started to buy Instagram video views to enhance their popularity and reach on Instagram. So what’s stopping you? Are you ready to explore and engage with Instagram’s six unique features? Then read this article thoroughly.
Why Should Your Brand Include Instagram Marketing in Its Strategy?
Instagram provides a golden opportunity for brands to do marketing. Primarily the app has a worldwide user base, making it the brand’s favorite marketing tool. Also, a few years back, having a social media presence on Instagram was a choice; now, it has become mandatory. So indeed, Instagram presence can be a serious advantage for your brand.
For example, your brand can enhance its recognition, conversion rate, and number of followers using Instagram. Alternatively, you can use options like Inzfy to uplift your marketing game and increase your follower base on Instagram.
6 Amazing Instagram Features That Brands Can Utilize
It is no secret that Instagram is a powerful marketing tool, so why not use it to the maximum? We have mentioned a few features in the below article that will aid you in growing your brand on Instagram. Let us first start with a basic feature on Instagram.
1. Drive Traffic Using Instagram Bio
If your content is what attracts a user to your Instagram profile, your Instagram bio is the one that holds them on that page. Bio might seem like a very petite feature, but it can do great deeds for your brand. This bio space is available under your Instagram username.
Do you know your Instagram bio can help with increasing your website traffic? Yes! Isn’t that amazing? If you want to know more about it, continue reading. Here are some of the ways through which your brand can use the bio feature.
- Firstly, add a link – It can be your website, affiliate, or blog link. In fact, it can be any link. Adding a link can drive traffic from Instagram to the respective link.
- Put in your contact information – It can include your local shop address, email address, and phone number.
- A Call To Action Line- A CTA allows your followers to take action that benefits your brand. So add an easy CTA with a clickable button below.
2. Connect With Your Customers Using Instagram Stories
Instagram Stories is indeed a big deal. Because this feature is a whole package for brands to grow their customer base and increase brand awareness. You can also increase your brand awareness effortlessly using Inzfy. Now coming to Instagram Stories, this feature was launched in the year 2016. It gives your audiences a small peek into the working of your brand.
As a matter of fact, Instagram Stories were built to help brands make announcements, share quick sneak peeks, highlight favorite memories, etc. Since these stories have a huge fan base, include them in your marketing strategy.
Also, this feature is the best option to stay in touch with your audiences. For example, you can use interactive stickers like the following in your Stories. Quizzes, this or that, questions, polls, slider, countdown, and many more. These stickers will make your Stories look more exciting and allow you to connect with your audiences. Additionally, your brand can ask for suggestions or feedback using this feature.
3. Stories Highlights
Instagram Stories will disappear from your account after 24 hours. But if you want them to stay in your profile permanently, leverage stories highlights. This feature allows you to highlight your best Stories. When a user opens your profile, these highlights will be organized beautifully below your bio, making them easy to find. You can also set themes, a cover picture, and a title to make your Stories look aesthetically pleasing.
4. Increase Your Brand Reach With Instagram Reels
Reels are the new trend on Instagram. It paves the way for brands to create short, engaging videos. Apart from creating, a user can share, find and watch an endless content stream using this feature. Reels are said to have worldwide users. So your brand can utilize them to attract global users. The fun Reels you create will keep your users engaged and make them want more. Furthermore, you can add factors like the following to make your Reels video more impressive.
- An informative caption.
- Relevant hashtags.
- Filters and effects.
- Geotagging for local customers to find you.
- Product tags.
- Trending music/sound.
5. Instagram Paid Ads To Enhance Your Brand Recognition
Do you know? You can display ads to specific target groups on Instagram. If your answer is no, then we are here to guide you. Instagram has a feature called “Instagram Ads.” Using this, a brand can upload ads in the form of posts on Instagram. So which places can these ads be placed?
Instagram ads can be displayed in Instagram feeds, Stories, and explore pages. These ads look like organic content, an added advantage for brands. Now your ads don’t seem very sales oriented. If you are worried about investment, here is a quick solution. Start with a minimal budget, and upon seeing the success of your campaigns, gradually increase your budget.
6. Create Your Own Community Using Instagram Live
Live is an excellent feature for brands who want to create a community or form meaningful connections. For example, let us say you are a fashion brand on Instagram. Using this feature, your brand can conduct Live fashion shows, partner with influencers, co-host Live with your dedicated followers, conduct community meetings, collaborate with your favorite brand, show your brand’s working culture, provide value to your customers, and the list goes on. Likewise, any brand can use this feature and gain all the benefits. So why not explore it and acquire all the attention your brand deserves?
Wrapping It Up
Instagram started its journey as a photo-sharing platform where users post fun content. But now, it is one of the most potent marketing tools available in the market. So, if you are still thinking about whether to establish your brand on Instagram, it is time to stop thinking and take some action.
The app is evolving and will continue to grow in the future too. So your brand will get plenty of features and options that will aid in expanding your brand. Therefore, now is the better time to get started with Instagram Marketing. What other features do you think a brand can utilize to grow on Instagram? Let us know your viewpoints in the comments below.