Infinity Nikki Devs Just Made a Fortune and Nobody Noticed

The team behind Infinity Nikki, Papergames, had a massive year in 2024. Their success wasn’t just about a popular game—it was about making nearly $1 billion in revenue. Most of that money came from China, where the studio’s previous games have already built a strong following.

Papergames isn’t new to this. The company has been releasing dress-up games for years, and they’ve become a powerhouse in the genre. Their Nikki series has had huge hits like Miracle Nikki, Shining Nikki, and Love Nikki-Dress UP Queen. These games let players design outfits, explore stories, and compete in fashion challenges. The mix of customization, storytelling, and mobile accessibility has kept people coming back.

What’s surprising is how much money one studio can pull in just from this type of game. Mobile gaming has been a goldmine for companies that know their audience, and Papergames clearly does. They have a mix of free-to-play mechanics and in-game purchases, and players seem more than willing to spend. The company has also expanded beyond gaming, working on an anime adaptation and a virtual idol project to strengthen the Nikki brand.

With all this success, Infinity Nikki is getting a lot of attention. Unlike previous Nikki games, it’s an open-world title that lets players explore freely while still focusing on fashion. This shift could bring in even more players, especially outside China. The game is set to launch on multiple platforms, including PC, PlayStation 5, and mobile devices, making it the most ambitious Nikki game yet.

Despite their massive earnings, Papergames isn’t talked about as much as other big gaming companies. They don’t rely on flashy action or giant open worlds with combat. Instead, they’ve quietly built a dedicated fanbase that keeps spending. It’s proof that a niche market, if handled well, can be just as profitable as mainstream gaming trends.

As Infinity Nikki prepares for release, all eyes will be on whether Papergames can break into the global market the way they’ve dominated in China. If they pull it off, they might not stay under the radar much longer.