How to Make the Right Choice When Choosing the Perfect Name for Your Brand?

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Choosing the perfect name for your brand can be a challenging task. It can even mean the difference between success and failure in the highly competitive business world.

The right name can make your brand stand out, help convey your message, and differentiate you from your competitors. This makes it a major focus for many business owners.

So, with our expertise in creating compelling squadhelp business names for sale, we’ve created this article to provide you with tips on how to create the perfect name for your brand that’ll make your company stand out and be memorable to consumers.

Four Tips on how to Name Your Brand 

  1. Align Your Name With Your Brand Positioning

Naming a brand is a process that requires careful consideration. And because you are trying to give your brand a name, you must consider its characteristics, including its values, tone, voice, positioning, and other elements.

It is important to make sure your name aligns with your brand positioning and resonates with your target audience. Not aligning your name with your brand would make it feel forced and your business disjointed. 

To properly align your name and brand, consider metaphors and visual imagery describing your business, as well as emotions that you want to evoke when someone hears your brand name. 

  1. Brainstorming Names

Start by brainstorming as many ideas as possible. Keep in mind that you should also look for creative ways to generate names, such as crowdsourcing. This will give you a wide range of options to choose from. 

When brainstorming, get a notepad or board and account for any idea you think up. You shouldn’t be concerned with how well it works. This stage is just about creating. Analyzing your ideas can stop the flow.

To give you an idea of how to use metaphors, visual imagery, and emotions when naming a brand, here are some examples of successful brand names and how they are using them:

  • Nike: This name is derived from the Greek goddess of victory, which conveys a sense of strength and power. 
  • Apple: The name evokes a sense of freshness, youthfulness, and simplicity. 
  • Amazon: This name suggests a vast selection of products and a sense of adventure. 
  • Starbucks: A name inspired by the classic novel Moby Dick, which evokes a sense of intrigue and exploration. 
  • Dove: The name evokes a sense of purity, innocence, and gentleness. 
  1. Validate Your Names With Trademark Research

Once you have narrowed down your list of potential names, it is important to validate them with trademark research. This will help ensure that your name does not infringe on any existing trademarks. 

To do trademark research, you can simply search using the USPTO’s website. Be sure to be thorough, as you wouldn’t want to face the consequences of infringing on someone else’s trademark.

Companies such as Apple and Microsoft have sent cease-and-desist letters to companies that were using names similar to theirs. Therefore, you must ensure that your brand name is unique and does not violate any existing trademarks to avoid the same fate. 

  1. Carry out Audience Testing Before Making Your Final Decision

Once you have conducted your trademark research and narrowed down your list of potential names, it is time to use audience testing before making your final decision. 

Your brand name should not only represent your brand but also appeal to your target audience. There needs to be satisfaction and a desire to patronize your business before your name can be considered a win. 

You should focus on asking about which names draw attention and inspire action, as well as which ones best align with your brand ideas. This will help you find the perfect name for your brand. 

Craft a Perfect Name

Naming a brand is a process that requires careful consideration and creative brainstorming. By considering metaphors, visual imagery, and emotions, conducting trademark research, and using audience testing, you can find a name that resonates with your target audience and aligns with your brand positioning.

Be careful to handle each step cautiously and not rush over the details. Naming should be given as much time as possible to get the best out of it.

Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 company that constructs original, engaging, and memorable brand names for both existing and start-up firms. As a major naming agency, we’ve proactively combed through over a million names to create a broad list of different domain names that could be applied everywhere in the business market.


  • Tristan

    Tristan has a strong interest in the intersection of artificial intelligence and creative expression. He has a background in computer science, and he enjoys exploring the ways in which AI can enhance and augment human creativity. In his writing, he often delves into the ways in which AI is being used to generate original works of fiction and poetry, as well as to analyze and understand patterns in existing texts.