Making money off your blog is a seemingly lucrative idea, and if you’re creating interesting content that’s gaining traction – you’ll certainly have the opportunity to do so. Since everything is revolving around profit nowadays, it wasn’t long until bloggers found a way to make their money by creating the content that they are so passionate about. The most popular way to earn money like this is by using AdSense. So, how much does AdSense pay per 1000 views?
AdSense will pay the publisher about $18 per 1000 views (on average). This is because the actual rate an advertiser will pay varies (from one advertiser to another) – anything from $0.10 and $0.30. Google actually pays for 68% of this amount.
However, this doesn’t come cheaply and it isn’t easy – in order to make money off your blog, you need to reach a certain level of popularity and attract an active audience. After achieving that level of popularity, you’ll receive advertising offers, or you’ll become a prospect interesting enough to propose offers to other websites.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. This definition is straight from the official Wikipedia article about it, and it’s definitely the most popular, and easily the best way for you, as a blogger, to utilize your website’s popularity and make money off of it.
However, AdSense pays different rates for different word counts, different niches, and different levels of popularity. There are many intricacies about AdSense and just how much it pays, and that’s exactly what we’ll be discussing in this article: how much does AdSense pay for different niches, and how does AdSense actually work. Let’s get started.
How Much Does AdSense Pay Per 1000 Views?
On average, AdSense pays $18 per 1000 views. This, however, is very uninformative, as the largest portion of internet media – be it blogs, YouTube channels, news websites, or other forms of media – don’t make too much money from ads. What we’re interested in are the niches that make a lot of money from advertising, well-paying niches.
Now, if we understand that the vast majority of people don’t get paid that much by AdSense, but the minority earn enormous amounts of money, it’s mathematically completely normal that the average price per 1000 views is only $18. However, you shouldn’t let this discourage you from trying to make money this way.
So, let’s take a look at the numbers we’re actually interested in, and the numbers that can be of some use to us.
Firstly, I want to say that there’s a vast difference between niches when it comes to countries. For this article, we’ll be talking about niches in the US. Niches make a great difference when it comes to advertising because not all niches get the same number of visits. Obviously, an advertiser will not pay a large sum if they’re convinced that they won’t get too much traffic from your site, that’s why it’s crucial for you to stay competitive in the most popular niches if you want to make money.
Let’s take a look at the most popular, and later some of the least popular niches.
In the USA, the best niches are as follows:
- Online Education
- Marketing and Advertising
- Internet and Telecom
This means that advertising in these niches will pay a whole lot more than other niches. Insurance, the top niche in the USA, pays about $17.55 per click, followed by Online Education at $12.08, Marketing and Advertising at $6.45, Legal at $6.11 and finally Internet and Telecom at $4.96 per click.
Obviously, there are badly paying niches, as well – and we’ll be talking about them later on.
Now, you might wonder why do these AdSense niches pay so much. The reason is that the companies behind the ads have a high customer value and can afford to spend more money on advertising in order to acquire a customer. In the end, it’s about economics, if paying more will ultimately lead to earning more, then it’s definitely the right move to pay more for advertising.
However, this is where it gets slightly complicated – your site’s popularity and niches aren’t the only things affecting how much money you’ll make off the ads. Keywords have massive influence here, as well.
Keywords within their respective niches pay different kinds of money for clicks. The most expensive keyword in the Insurance niche is ‘Geico insurance’, at $83.24 per click. However, this doesn’t mean that it’s necessarily the most popular keyword, as that title goes to ‘farmers insurance’ at 450 000 a month.
‘Geico insurance’ is followed by ‘auto insurance quote’ at $69.72 and ‘get auto insurance online’ at $67.28.
Regarding Online Education, the most well-paying keyword is ‘start online college today’ at $68.22 per click. It’s followed tightly by ‘apply for online college classes’ at $67.36, and third place goes to ‘online college application’ at $66.08.
When it comes to keyword popularity within this niche, the most popular keyword is ‘udemy’, followed by ‘college’.
Marketing and Advertising is the third most well-paying niche in the US, and the most well-paying keyword within that niche is ‘email marketing’ at $27.85, followed by ‘ecommerce SEO’ at $24.72, and ‘local internet advertising’ at $22.08.
The two most popular keywords in this niche are ‘PR’ and ‘SEO’.
It must be noted that these numbers vary and constantly change. And I am once again repeating that we’re taking a look at the US market, there are unignorable differences between markets. For example, in the UK, the best paying niche is Insurance, as well, but at a much lower cost – $6.86 per click (on average).
Now, let’s take a look at some of the lowest-paying niches. Unfortunately, I couldn’t find any official information on the lowest paying niches in general, so we’ll just have to settle for three of the lowest paying niches among the top 20 best-paying ones.
Electronics is the lowest paying niche in that regard (in the US), at just $0.73 per click, followed closely by Pharmaceuticals at $1.15 and Fashion Retail at $1.23.
Now, the point of this article is to put the differences between niches into perspective (when it comes to AdSense) – so, let’s do just that.
With the highest paying niche being Insurance, making you $17.55 per click, it would mean that AdSense pays $17 550 per 1000 views.
Following the same formula, Online Education can make you $12 008 per 1000 clicks, Marketing and Advertising $6 450 per 1000 clicks, Legal $6 110 per 1000 clicks, and Internet and Telecom can make you about $4 960 per 1000 clicks.
It’d be irresponsible of me not to make a huge disclaimer right here: these numbers are non-specific, but they’re close to being accurate. What does that mean? It means that we’re looking at averages in the USA, this would be mostly inapplicable to other countries, and even in the USA it can be relatively wrong (based on website popularity, SEO, rankings, etc.). These numbers change constantly and there’s no way they’re the same now, as they were when this article was being written.
Let’s take a look at some of the worst paying niches from the list, as well.
Electronics pays only $730 per 1000 clicks, Pharmaceuticals average at about $1 150 per 1000 clicks, and Fashion Retails follows it at $1 230 per 1000 clicks.
|Niche||Average CPC (cost-per-click)||Price per 1000 Clicks|
|Online Education||$12.08||$12 008|
|Marketing and Advertising||$6.45||$6 450|
|Internet and Telecom||$4.96||$4 960|
|Fashion Retail||$1.23||$1 230|
Now, why am I telling you this and why is all this important? Because information is the most useful tool in life, regardless of the field we’re discussing. And if you’re interested in making money through blogging and you’re only looking at making the largest sums possible, then you’ll need to focus on the most lucrative niches.
I understand that this is a lot of info in a very short period of time, and it’s completely normal to get overwhelmed by this. So, I’ll explain neatly how you can use everything in this article to make money from your niche.
Firstly, let’s explain how making money from creating content works. You’ll start a blog (it can be a YouTube channel or any other form of media, but for this purpose, I’ll use a blog as it’s the most popular form of media in this regard) within a very popular niche (Insurance, for example). You’ll start writing and posting content about the niche you’ve decided to tackle, and after some time (weeks, months…) you’ll develop a devoted audience.
You’ll then start advertising on your website and making money. Simply put, that’s what you need to do. Unfortunately, this is just a first, simple draft – let’s make it complicated.
After you’ve identified the niche you want to devote to, you’ll need to do industry-related keywords research to optimize for the most profitable and popular keywords. You need to find this word because you’ll want to focus your writing around that word. If you want your blog to become popular within the given niche, you need to build it around the keywords from that niche. That way you’ll rank higher with search engines and get more visits to your blog.
You can use SEMrush’s Keyword Magic Tool to find keywords for your niche. When doing this, it’d be wise to mess around with sorting. If you’re just sorting words by the highest CPC, you may get long keywords with low volume, but these words certainly have the potential of generating a lot of income. If you decide to look for keywords with high volume, you might end up with words that have lower CPC but high exposure.
You can use the same tool to check out your competitors’ most popular keywords. We’ve all heard the saying “Keep your friends close, but your enemies closer.” – and that’s accurately applicable in this scenario.
Now that you have all the information you could possibly need, you have to build your blog around those keywords that will bring visitors to you. The saying “Content is king.” really comes into play here.
What you need to do now is write a blog with quality content. Create enough content and make it good enough, and in return, you’ll gain more audience. If you gain more audience, your blog will be recognized as a more popular one, and you’ll have more potential visitors who will click on the ads on your blog.
Now, how many visitors do you need for this to work? Well, still taking the Insurance niche as an example, for $17 550 a month, we need 1000 clicks a month. That’s 33 clicks per day. Now, let’s say that just 1% of all the visitors to your site actually click on the ads, that means that we need 3 330 visitors per day to ensure that about 33 visitors click on the ads, and in return make you money.
One visitor will ensure that you make about $17.55 (on average), and 33 visitors a day means that you’ll make 33 times that much: $579. $579 * 30 (days in a month) is $17 370. The results aren’t exactly the same as the official ones because of differences between the number of days in a month and because I ignored a few decimals when calculating.
You need to make your content good enough to attract 3 330 visitors a day if you want your Insurance blog to get 1000 views a month, which will make you about $17 000.
How do you do that? By writing, editing, and rewriting – nonstop.
It’s important to choose the right type of ad to show, as you have four options. 1) text and display, 2) matched content, 3) in-feed, and 4) in article. According to polls, in-article ads are the most lucrative ones, as they naturally blend in with the content and display, midway through your blog post. These ads are contextual and they usually receive a large number of clicks.
We, as consumers, have already self-trained ourselves to completely tune out sidebar ads.
Matched content ads are good if you have other content you’d like to promote.
Google also offers automatized ads, or to be more precise, they adjust their ads to your site. Google uses their own algorithms for analytics and those algorithms determine what’s best for your advertising.
How Does AdSense Work?
Google AdSense provides a way for publishers to earn money from their online content. The tool will match ads to your site based on your content and your visitors. These ads are created and paid for by advertisers who want to promote their products. The amount of money you earn will massively vary from advertiser to advertiser since not all ads cost the same.
Over 10 million websites are using AdSense nowadays. It has a really high level of internet security, safety, and transparency for advertisers and publishers, as well. Google assumes the role of an intermediary between the two sides and ensures that the whole process is transparent and clear. If there’s anything particular you’re interested in, your Google Analytics will track all the important metrics.
In AdSense, advertisers can run text, images, HTML ads, video ads, and other media, as well.
When you register with AdSense, Google will start to display targeted ads on your website, and these ads will either be relevant to the content of your website or the users’ previous searching.
You’ll be paid for every click on those ads.
Publishers (you) get 68% of the click amount. The commission you’ll get depends heavily on the competition and the niche (something we’ve discussed).
If you want to start making money from creating content, advertising is the most lucrative way to do it. When you decide to take the first step into this world, it’s important to know what field is going to make you money, and what fields you should avoid as they’re basically dry. Advertising is constantly changing, and the differences between niches change constantly, meaning that no single niche is ever going to stay on top as the highest-earning one. Make sure to keep up with the times and constantly freshen up your work.