Animation videos have become an increasingly popular way to engage audiences and bring ideas to life. Whether it’s for marketing purposes, educational materials, or entertainment, animation videos can be an incredibly, cost-effective, effective way to communicate complex information in an attractive, grab-you- by- throat, and entertaining way. However, there are a number of common pitfalls that can make the animation video production process more challenging than it needs to be – including biases on clients, and cutting corners. In order to ensure that your animated video production goes as smoothly as possible, it’s important to be aware of these pitfalls and take steps to avoid them. In this article we’re going to give you the skinny on what there are and how to avoid them.
Common Animation Video Production Mistakes
Animation videos offer a wide range of benefits for both individuals and businesses. One of the primary benefits of animation videos is their ability to convey complex ideas and concepts in a simple and easy-to-understand manner. With animation, concepts that may be difficult to explain through traditional forms of communication can be broken down into more digestible pieces, making them easier to understand for audiences of all ages and backgrounds.
Animation videos also have the innate ability to capture and maintain audience attention — there’s a reason why kids are so attracted to cartoons. It’s hardwired into our systems. They are easy to comprehend and the colors drive us wild. Animated characters and vibrant graphics can help to capture the viewer’s attention and keep them engaged throughout the duration of the video. This makes animation videos a particularly effective tool for businesses looking to market their products or services and general wares — as they can help to create an emotional connection with potential customers.
And finally, there’s the bottom-line to consider. Animation videos are a cost-effective solution for businesses that want to create engaging content. Compared to live-action videos, animation videos can be produced more quickly and at a lower cost, making them an ideal choice for businesses with limited resources. Furthermore, since animations are not limited by physical constraints, they offer greater creative freedom, enabling businesses to create videos that are more imaginative and eye-catching.
All these plus, dozens more, make animation video production a company’s biggest content creation big-gun. It’s the one thing in your arsenal you simply can’t do without. It’s your cheat-code.
Nevertheless, there are a lot of faux-pass or animation mistakes you will trip over until you have the whole concept and video production method greased and ready for the assembly line. Let’s digest and dissect some of the most common animation video production mistakes you’re liable to make.
Lack of client involvement
One of the most common mistakes in animation video production is when clients are not actively involved in the process. It is important to work closely with the production team to ensure that the video accurately represents the client’s vision and goals — give feedback, write a good brief, do your best to get your vision across before production starts. Remember, edits cost a lot of dough and time.
Another common animation mistake is making the video too long. It’s important to keep in mind that viewers have short attention spans, and a lengthy video can cause them to lose interest quickly.
A well-written script is the foundation of any successful animation video – for that matter, it’s the foundation of any good narrative and video. If the script is not engaging or doesn’t convey the message clearly, viewers are likely to tune out. Pro-tip, hire out a writer, one with experience in creating scripts.
Lack of understanding of the animation production process
Clients who are not familiar with the animation production process may have unrealistic expectations or misunderstand the amount of time and effort required to produce a high-quality video.
Vague or summary feedback
Feedback that is too vague or only summarizes the client’s thoughts can make it difficult for the production team to make the necessary changes and improvements. Never use the following sentence, “it just doesn’t pop.”
Not using a professional voiceover
A high-quality voiceover can make a significant difference in the overall quality of the video. Using a non-professional or low-quality voiceover can detract from the video’s impact.
Avoiding Animation Video Production Mistakes
Now, let’s give you some pro-tips, not only on how to avoid common animation video production mistakes, but how to truly get your video off the ground and boost your vision.
Clarify marketing goals
To avoid some of the most common animation video production pitfalls, it is essential to clarify marketing goals and objectives from the start. A clear understanding of the target audience and what you, as a client, hopes to achieve will guide the entire process.
Hire a professional
Working with an experienced animation video production company, like Kasra Design Studio, can help ensure that the final product is of high quality and meets expectations. A professional team can provide guidance throughout the process, from concept to completion.
Trust the process
Clients who are unfamiliar with the animation production process may be tempted to micromanage or make changes on the fly. It’s important to trust the professionals and allow them to do their job without undue interference — each studio has a process, creative and otherwise, let them explain it to you and let them work it out on their own time-table.
Working with professional actors, for voice overs or whatever might come up, is crucial to ensuring that the audio component of the video is of high quality. Acting should be clear, engaging, and match the tone and style of the video.
Finding a professional animation video production company
To find a professional animation video production company, you’ll need to conduct research to identify reputable companies with a proven track record. It is also important to review the company’s portfolio and ask for references to ensure that they have experience in the specific type of video the client wants to produce.
In addition, clients should pay attention to the company’s communication and collaboration processes. A professional production team should be responsive, easy to work with, and willing to incorporate the client’s feedback and ideas. By avoiding common animation video production pitfalls and working with an experienced and professional team, clients can create high-quality, engaging videos that effectively communicate their message to their target audience.
A good, professional company has all these mistakes ironed out. They know beforehand where you are likely to stumble. It’s not their first rodeo. Trust them.