AT&T and TransUnion Just Made It Even Harder for Scammers to Trick You with Wide Release of a New Feature

A while back, AT&T and TransUnion introduced a service called Branded Call Display to help people figure out if a business call was real or just another scam. When companies signed up for this feature, their name and logo would show up on your phone screen when they called.

That way, you wouldn’t have to guess if it was legit or just another robocall.

Now, they’re taking it even further. Soon, people will see the reason why a business is calling before they even pick up. You won’t have to download anything or tweak your settings—it’ll just show up automatically.

This is all thanks to the STIR/SHAKEN call authentication system, which phone carriers use to crack down on spam calls.

Instead of just a company name, you might see messages like ‘delivery service,’ ‘refill reminder,’ or ‘patient callback’ when a business calls. If you ordered food, you’d instantly know it was your driver instead of some random unknown number.

This update is only rolling out to Android users for now since it’s part of the same Branded Call Display system. But according to James Garvert, a senior VP at TransUnion, this feature is likely to become available for all phones eventually.

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