Apple Plans to Unveil Several Exciting New Devices Next Week
Apple enthusiasts have plenty to look forward to as the company gears up for a series of announcements in the coming days. Instead of a single big keynote, the tech giant is opting for a staggered rollout of product reveals spread across Monday through Wednesday. This approach builds excitement leading into special hands-on experience sessions scheduled for March 4 in New York, London, and Shanghai, where invited media and creators can try out the latest hardware firsthand.
Bloomberg analyst Mark Gurman has shared insights suggesting at least five new products will make their debut during this period. The lineup appears to focus on refreshing key categories with updated chips and features tailored for modern needs like artificial intelligence capabilities. One of the most anticipated items is a more affordable MacBook designed to bring Mac performance to a wider audience without the premium price tag of current Air or Pro models.
This budget-friendly MacBook reportedly uses the A18 Pro chip, the same powerful processor found in recent iPhones, promising efficient operation and solid battery life. Earlier rumors pointed to colorful options like pink, silver, and dark gray, though the official invitation hints at vibrant shades such as yellow, green, and blue. It aims to appeal to students, casual users, and anyone seeking an entry-level Mac that still handles everyday tasks smoothly.
Alongside the low-cost MacBook, refreshed MacBook Air and MacBook Pro lines are expected with next-generation M5 chips, including M5, M5 Pro, and M5 Max variants. These upgrades should deliver noticeable improvements in speed, graphics performance, and power efficiency for creative professionals and power users. The changes build on Apple’s ongoing push to refine its laptop lineup with cutting-edge silicon developed in-house.
Tablets are also in the spotlight with a new 12th-generation entry-level iPad powered by the A18 chip and full support for Apple Intelligence features. This makes the affordable tablet smarter and more capable for tasks like writing assistance, image generation, and enhanced Siri interactions. Meanwhile, the iPad Air family gets an update in both 11-inch and 13-inch sizes, now equipped with the M4 chip for even better multitasking and creative workflows.
Adding to the mix is the intriguing iPhone 17e, positioned as a fresh addition to the smartphone range. While details remain under wraps, it could serve as an accessible yet modern option with updated design elements and performance tweaks. Analyst John Gruber from Daring Fireball has speculated on the timing, suggesting the iPhone 17e might drop first on Monday, followed by the new iPads on Tuesday, and then the MacBooks on Wednesday to align with the in-person experiences.
This multi-day strategy marks a departure from Apple’s usual event format and allows the company to highlight each product individually. It also gives everyone a chance to digest the news before hands-on opportunities arrive. With so many updates across phones, tablets, and laptops, the week promises to strengthen Apple’s ecosystem for users at various price points and use cases.
What new Apple device are you most excited about this week, and why? Share your thoughts in the comments.
