Most iPhone users don’t find much use for Apple Intelligence yet
A recent survey suggests that while iPhone buyers care about AI in their smartphones, they aren’t exactly thrilled with the features Apple has offered so far. Conducted by SellCell, the study reveals some interesting insights into what users think about artificial intelligence on their devices.
The survey found that iPhone users are more interested in AI features than Samsung users. Nearly half (47.6%) of iPhone users said AI was either ‘very’ or ‘somewhat’ important in their decision to buy a new phone. In comparison, only 23.7% of Samsung users felt the same way.
Despite the interest, most iPhone owners aren’t impressed with Apple’s AI tools so far. According to the survey, 73% of iPhone users found Apple Intelligence features to offer ‘little to no value’ to their overall smartphone experience. Things look even worse for Samsung, with 87% of Galaxy users sharing a similar sentiment about their phones’ AI features.
The ranking of Apple’s current AI tools before the iOS 18.2 update shows a mixed reception:
- Writing Tools: 72%
- Notification Summaries: 54%
- Priority Messages: 44.5%
- Clean Up in Photos: 29.1%
- Smart Reply in Mail and Messages: 20.9%
Clearly, these features haven’t done enough to make AI feel essential for most users.
The survey took place before the release of iOS 18.2, which introduced two highly anticipated AI updates: Genmoji and ChatGPT integration.
Genmoji allows users to create custom emojis instantly using Apple Intelligence. By tapping a glowing smiley icon on the emoji keyboard, users can describe the emoji they want, and the system generates it on the spot.
Meanwhile, ChatGPT integration works as an enhancement to Siri, enabling users to start their request with ‘Ask ChatGPT.’ This directs specific queries to ChatGPT for more detailed responses, complementing Siri’s capabilities.
While it remains to be seen how these updates will shape user opinions, they certainly aim to address the lackluster reception of current AI features. Whether Apple can win over its users—or if Samsung can step up its game—will depend on how these tools evolve.